Meeting the OTT challenge

Mobile voice and messaging revenues are sinking, due to the three horsemen of the telepocalypse: arbitrage by over-the-top (OTT) service providers, regulatory intervention, and high competition. Meanwhile, mobile operators are scrambling to find a way to make money from undifferentiated data offerings, or by entering adjacent business areas like media content or payments.

How should telcos really be meeting this enormous transition in their business model? Some recent consulting work resulted in me condensing a lot of ideas into one presentation deck. The short answer is “take back control over your network to create fit-for-purpose services”. All networks are trading spaces, and telcos have lost control over the cost and user experience trades. Until network operators take proper responsibility for operating their network, they are wasting their time and money pursuing other business and technology distractions.

I took out a lot of the detailed good advice: that’s a business discussion! Get in touch to set up a call to discuss how to turn these ideas into reality inside your organisation.

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