There is no quality in averages

I have uploaded a tweaked and annotated version of my presentation today at IPX Summit.


  • We’re using the wrong metrics to describe “success” in building quality-assured broadband services.
  • As a result we don’t deliver success, either in terms of cost or performance.
  • If we change our metrics to ones that reflect the customer experience, and capture what matters about network performance, then we can fix it.

There is no quality in averages from Martin Geddes

Join the Newsletter

Get your fresh thinking with free Geddes newsletter
  • This field is for validation purposes and should be left unchanged.