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"Martin has provided invaluable strategic context that is essential to the evolution of our business model, and to me personally. He has challenged our assumptions, and we are stronger for that."
— Paul Sweeney, Director of Innovation, VoiceSage
Business services
My domain of expertise is the 'concept to market' stage of the business cycle, rather than sales or operations. In that context, I provide the following consulting services:
- Business model analysis and development. I use proven models and methodologies to reason about innovation and discover new configurations.
- Voice and messaging service innovation. I have developed a robust framework to help clients understand what creates value in personal communications.
- Advisory services to technology investors (angels, VCs). I help to identify and develop investment opportunities.
- Catalyst and provocateur for workshops and team events. My approach is to question assumptions and help clients to re-frame problems.
- Keynote presentations. I have an extensive track record as a conference speaker, for both public and private events.
- Industry connector and introducer. I have an broad and deep network of colleagues and contacts.
Approach
My role is 'trusted advisor' to executives who need frank and thoughtful advice. I have a distinctive approach to my consulting work:
- I believe that learning happens in conversation, and advocate a highly participative approach.
- I seek a holistic approach to strategy, which must align all three key elements: the context in which the future business must exist; the intended product or service; and the organisational ability to execute.
- I work in virtual teams, and draw upon my industry network to find complementary skills and expertise. Where needed I advise clients on how to bring in organisational development and detailed technical and industry know-how.
- I practise a 'lean' consulting approach. This requires short cycles of engagement and delivery, and paper reports and presentations are created only where truly necessary to solving a client's business problem.
My focus is on qualitative aspects of product and business model innovation, rather than financial or market numerical analysis.